Thursday, July 17, 2008

Introducing MacBook Air. The world’s thinnest notebook.

MacBook Air is ultrathin, ultraportable, and ultra unlike anything else. But you don’t lose inches and pounds overnight. It’s the result of rethinking conventions. Of multiple wireless innovations. And of breakthrough design. With MacBook Air, mobile computing suddenly has a new standard.

Guided tour in Quicktime.

Watch the guided tour

MacBook Air is nearly as thin as your index finger. Practically every detail that could be streamlined has been. Yet it still has a 13.3-inch widescreen LED display, full-size keyboard, and large multi-touch trackpad. It’s incomparably portable without the usual ultraportable screen and keyboard compromises.

The incredible thinness of MacBook Air is the result of numerous size- and weight-shaving innovations. From a slimmer hard drive to strategically hidden I/O ports to a lower-profile battery, everything has been considered and reconsidered with thinness in mind.

Built for the
wireless world.

MacBook Air is designed and engineered to take full advantage of the wireless world. A world in which 802.11n Wi-Fi is now so fast and so available, people are truly living untethered — buying and renting movies online, downloading software, and sharing and storing files on the web.

Sunday, March 30, 2008

mac book pro

Up to 2x faster.

Eight-core processing power was once only top-of-the-line. Now it comes standard. This time around, performance is more phenomenal than ever — up to two times faster than the previous standard-configuration Mac Pro.1 And with the multicore technology enhancements of Mac OS X Leopard, the new Mac Pro is a force to be reckoned with


More power with less power.

Inside the new Mac Pro is the latest technology from Intel: Quad-Core Intel Xeon “Harpertown” processors. These processors run at blazingly fast speeds up to 3.2GHz. Based on the new 45-nm Intel Core microarchitecture, they deliver amazing performance but still maintain outstanding energy efficiency.

Built at full tilt.

With the fastest Xeon architecture available, the new Mac Pro features 1600MHz dual independent frontside buses. These 64-bit buses give each processor a direct connection to the system controller and deliver improved processor bandwidth of up to 25.6GB per second — 20 percent greater than the previous Mac Pro. With a new system architect

ure, speedier system buses, and fast 800MHz DDR2 fully buffered DIMM memory, Mac Pro memory throughput is up to 1.6 times faster than before.2

Every Intel Xeon processor features an enhanced SSE4 SIMD engine. Capable of completing 128-bit vector computations in a single cycle, SSE4 is ideal for transfor

ming large sets of data, such as applying a filter to an image or rendering a

video effect.

PCI Express 2.0.

It’s the latest interface technology available for connecting high-performance graphics cards, and it’s new to the Mac Pro. A 16-lane dedicated graphics slot now features PCI Express 2.0 with up to twice the transfer rate of PCI Express.

Saturday, March 22, 2008


Monday, June 11, 2007



An eye-opening experience.

Mac OS X Leopard Desktop Dock Screenshot

Start from the top. The menu bar hovers transparently above your workspace, letting the desktop image — perhaps a favorite from your iPhoto library — take center stage. Dock icons rest on a reflective floor with a bright active application signal. And the look of Leopard extends to all applications: Every window has a consistent design theme, and active applications are even more distinct, casting deeper shadows.

Take a look at your desktop. Is it cluttered with files you downloaded or saved there (somewhat less than) temporarily? You're not alone. Everybody does it. Time to clean house with Stacks — a brand-new feature in Leopard. Mac OS X Leopard Desktop Stacks Screenshot Create Stacks from anything you want to access quickly from one place: a handful of documents, a group of applications, an entire folder. Files you download in Safari or save from an email are automatically directed to a Stack in the Dock, and when the download is complete, the Stack signals that a new item has arrived. When you want to see the files in a Stack, all you have to do is click — Stacks spring open from the Dock in an elegant arc for a few items, or in an at-a-glance grid for more. Pretty neat

Using Quick Look in Leopard, you can view the contents of a file without even opening it. Flip through multiple-page documents. Watch full-screen video. See entire Keynote presentations. With a single click